Like many a girl, I think I'm falling for Dior. It's happened slowly - a floral couture show here, a pair of tribal earrings there - but it's happened surely. There's something playful and supremely, serenely confident about the Dior girl now, she's large and in charge, she's all business all woman. I like the way that, over the years, Raf Simons has shaken out the cobwebs at the old house, once a bit staid and pedestrian, now a youthful, revelatory breath of fresh air in the world of fashion. I'm not talking groundbreaking trends or design (but yes, that's there too), but more the sense of energy, of lightheartedness, or sheer fun that radiates from a Dior show spectacle. Profitability in fashion is, after all, about tapping into a mood, marketing a feeling, or rather, the way a feeling smells ("J'adore Dior"), the way a feeling looks on your lips ("Dior Addict"). But this kind of energy doesn't need much in the way of marketing. Bright young things, well, they market themselves.